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APRIL 28, 2021 – Fenelon Falls Brewing Co. and Kawartha Conservation are renewing their exciting partnership for a second year to bring back a popular beer while helping to support the environment.
Following up on the very successful partnership in 2020, Fenelon Falls Brewing Co. is launching the unofficial beer of summer in the Kawarthas – the Kawartha Summer Ale – and it will be available for purchase in their retail and online Bottle Shops beginning this week.
“We had such an immense response to the Kawartha Summer Ale,” explained Head Brewer Russell Gibson. “We sold out of the Summer Ale twice last year as people embraced the concept and the partnership with Kawartha Conservation.”
Located along the historic Trent Severn Waterway’s Lock 34, Fenelon Falls Brewing Co. has been a dedicated supporter of the environment since their opening.
“Partnering with Fenelon Falls Brewing Co. last year was such a great experience,” said Kawartha Conservation Marketing and Communications Specialist John Chambers. “From the incredible beer that Russell produced to the staff and the entire community who supported the partnership by buying the Kawartha Summer Ale, we are extremely fortunate to have a business that is so committed to supporting our community and our environment.”
Through the generosity of Fenelon Falls Brewing Co., proceeds from every can and bottle sold (while supplies last) will be donated to Kawartha Conservation to support projects and initiatives that directly impact the health of area lakes and rivers.
“This is a great partnership, and it is great to see it being renewed for a second year, especially during the pandemic when we need to be doing as much as we can to support local businesses and support our community,” said Kawartha Lakes Mayor and Kawartha Conservation Board of Directors Chair Andy Letham. “To see Kawartha Conservation and Fenelon Falls Brewing Co., come together to help support one another and create the unofficial beer of summer in the Kawarthas is something I think we can all celebrate and get behind.”
Kawartha Summer Ale was developed to be medium-bodied with a light mouthfeel and notes of citrus fruit; ‘Designed to accompany summer afternoons as they unwind into evenings – fresh, balanced and sessionable,’ the label reads.
“We are proud of this unique partnership and believe it speaks to our values as a business,” said Mr. Gibson. “You can’t be located in a historic building along the Trent Severn Waterway, next door to both Sturgeon and Cameron Lakes and not have a huge appreciation for our environment and for what the health of our lakes and rivers means from an environmental and economic standpoint.”
Mark Majchrowski, CAO of Kawartha Conservation said developing partnerships and synergies across the Kawartha watershed will make a huge difference for the whole area.
“When we have these types of partnerships and relationships with our community and our businesses, everyone benefits,” said Mr. Majchrowski. “We are all moving in the same direction; we want healthy, clean, abundant lakes to be enjoyed today and long into the future and we want local businesses to be successful and sustainable.
“We are thrilled to be able to renew this partnership for a second year and work with the great folks at Fenelon Falls Brewing Co., as we celebrate the launch of the Kawartha Summer Ale for a second year,” Mr. Majchrowski added.
The Kawartha Summer Ale will be available for purchase in the bottle shop or online starting this week.
Currently, the bottle shop is open Wednesday through Sunday 12 noon to 6 p.m. or you can order the Kawartha Summer Ale online at https://www.fenelonfallsbrewing.com.
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